Browse by Category
We had only a week to put this together with my editor Karl Amdal . We originally made it as a proof of concept edit, using clips we ripped from Youtube. The intention was that they would green light the project and I would spend weeks in the Porsche and ILM vaults digging up old blue prints & footage.
We sent the spec spot to The Porsche family and Disney CEO Bob Eiger. The word soon came down that everybody loved it SO much, we shouldn’t change a single frame (!). It was done! They would send us high res footage and all we had to do was up-rez. This was both thrilling and disappointing. I was ecstatic that they loved it, but bummed that the promise of spending weeks in Stuttgart and/or Gorge Lucas’ basement had vanished. Moral of the story: never do a spec video that is TOO good, or you may wow yourself right out of a job.
Before it wrapped, JJ Abrams did request a few last minute shot changes, as is his prerogative. My good friend and Trollbäck big cheese, Alex Moulton , ECD’d the final round, with Fran Roberts doing some immaculate CG subtleties for some polish. Overall, I’m thrilled with the final result. The video helped the campaign reach a combined 12 million views on YouTube, as well as over 20k landing page visits to a branded content hub at WIRED.The spot ran across social media and was integrated into a WIRED page showcasing the collaboration between the two brands.
Check out the rest of the project here.