DIGITAS XFINITY INFO

In 2010 L+C created a one-off spot to promote Comcast’s broadband capabilities. The theme was pixels and bits of data streaming through the void, getting bottlenecked by the interwebz, then finally being set free by the glorious Xfinity broadband. If I told you how many times I re-animated this funnel, you would never believe me. It became one of Comcast’s most successful media buys ever.

The L+C team included Jon Smith, Darius Maghen, AJ Kolb & Emilio Carnero. The 3D magic was all Stuart Simms and his team of super geniuses at CeruleanCGI.


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