Forget BIll O’Rielly, Sean Hannity, and those frightening, doe-eyed, blonde automaton newscasters, this is BASEBALL for cryin’ out loud. You know… America’s pastime?

We were thrilled to design the promo package for the 2011 MLB Saturday Baseball on Fox. We went with a very retro look, doing lots and lots of research on old neon signs that thankfully still dot the Brooklyn skyline.

Erin Kilkenny was the lead designer for L+C and she pretty much killed it. The schedule was insanely tight, so we outsourced the 3D to the Venice Beach offices of Detroit auto animating veterans, SpeedShape. This meant I got to spend a week chilling in a boutique hotel in Venice, eating dinner in fancy farm-to-table restaurants with ex-girlfriends. Not a bad deal at all.

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