INSIDE THE 20TH CENTURY FOX ARCHIVES

As a lifelong movie nerd, I was thrilled to get exclusive access to the 20th Century Fox archives in Los Angeles. Through my strategy work with NYC branding agency Gretel, I was chosen to be the curator of the living installation we’re designing for global media giant 21st Century Fox at their corporate headquarters on 48th & 6th. The show should be ready by December. For the time being, I am Indiana Jones up in this piece, searching warehouses, vaults, archives, storage rooms, databases and broom closets – looking for anything and everything that will tell the story of 21st Century Fox. So far, it’s been a very cool assignment, and I am very grateful to the kind people at 21st and 20th Century Fox for their gracious hospitality.

If you want to see the finished gallery installation, check it out HERE.

20CF_0000

These pics were taken in the prop and picture archive, the wardrobe dept, and the research library. Of all of these places, the Research Library was my favorite. These two amazing brainiac researchers soak up every reference book on earth, then collaborate with directors and producers, feeding them ideas and inspiration and solutions for their films. I am envious of their seemingly infinite knowledge, and the fact that they get paid to just geek out all damn day.

*Disclaimer: For legal reasons, I cannot show you the inside of most of these boxes. Anything that could potentially end up in a sequel or reboot (which is just about everything) is off-limits to social media. Once the show is up, however, it becomes public space and all bets are off. So, please excuse the mystery of it all. Also, I grabbed these pics directly from my Instagram, so they’re a little compressed. A thousand apologies.

20CF_001
20CF_002

20CF_002B
20CF_003

20CF_004
20CF_005

20CF_006
20CF_007

20CF_008
20CF_009

20CF_010
20CF_011

20CF_012
20CF_013

20CF_014
20CF_015

20CF_016
20CF_017

20CF_018
20CF_019

20CF_020
20CF_021

20CF_022
20CF_023

20CF_024
20CF_025

20CF_026
20CF_027

20CF_028
20CF_029

20CF_030
20CF_031

20CF_032
20CF_033

20CF_037B
20CF_035

20CF_036
20CF_041

20CF_042
20CF_045

20CF_043
20CF_044

Research book for “The Day the Earth Stood Still” (1951). I didn’t hesitate to break into my best “klaatu barada nikto”, just to let muh fuckaz know who they were dealing with. The book was filled with any illustration imagery they could find relating to spacecrafts. One particular image was near identical to the flying saucer that ended up in the movie.
Insert page notating that word “robot” was first introduced into the lexicon by a Czech avant garde theater company in 1921 in Karel Čapek’s play, “R.U.R.” – which stands for “Rossumovi Univerzální Roboti” aka Rossum’s Universal Robots. As a sci-if geek from day one, I am forever in his debt.

20CF_046
20CF_047

20CF_048
20CF_047B

20CF_049
20CF_050

An incredibly well preserved promotional book from 1934, which went out to individual theaters and distributors to get them excited about the year’s upcoming productions. The ink was so vivid and the paper so crispy it was as if it had been printed yesterday.
Fox stars in 1934 included Warner Baxter (won the best actor Oscar in 1928 for “The Cisco Kid”), Rochelle Hudson (Natalie Wood’s mother in “Rebel Without a Cause”), Stepin Fetchit aka Lincoln Theodore Monroe Andrew Perry, shamefully billed as “The Laziest Man In the World” and the first black actor to become a millionaire, and the new kid on the block, Spencer Tracy.

20CF_051
20CF_052

From a white box they pulled just for me, labeled “Zanuck Files”. A telegram communique to legendary studio head Darryl Zanuck from his son Dick, discussing his decision to change the title from “Blood and Guts” to simply”Patton”. He hired the then-unknown Francis Coppola to write the script. It went on to win seven Academy Awards, including Best Picture, Best Director and Best Original Screenplay.
For another example of what these guys do here, this is an image from a book of imagery of Polish sculptor Igor Mitoraj, whose work was pulled as reference during the design stage of Ridley Scott’s “Prometheus”.

20CF_053
20CF_054

A complete set of original Tom Swift books, considered profoundly influential in science fiction, credited with inspiring O.G.’s Ray Kurzweil, Robert A. Heinlein, and Isaac Asimov – to name a few. The word “taser”, in fact, originates from “TSER”, from the story Tom Swift and His Electric Rifle (1911).
James Watson Webb III was a Fox film editor, social butterfly, and blue blood of the highest order – born heir to both the Vanderbilt and Havermeyer families. His social status made him very popular among Hollywood’s best and brightest of the 40s & 50s. An avid photographer, he took tons of very candid photos of his fabulous life – like this shot of Judy Garland hanging out on his couch. The Research Library had about 10 entire shelves devoted to his photo archive.

20CF_055
20CF_056

They had pretty much every single issue of Time Magazine ever printed. And Variety. And New York. And the Hollywood Reporter. Etc. Etc.
An inter-office newsletter blurb about young mailroom clerk/story analyst/upstart Roger Corman, who eventually returned, sold his first script at 25, and produced his first feature by 27. He went on to direct 55 films produce another 384. He mentored such greats as Coppola, Ron Howard, Scorsese, and Jonathan Demme – as well as launching the careers of Peter Fonda, Jack Nicholson, and others.

20CF_058
20CF_057

20CF_059
20CF_060

x

0 Comments

  1. by Robert Mattia on March 20, 2019  12:05 pm Reply

    Greetings !! I am trying to find information about a movie. The movie "With a song in my heart" starring Jane Froman. In the movie there are scenes shot inside an old Boeing B314 aircraft. I wanted to find out about how they achieved that scene and what props they used. I am a B314 buff and have a picture of a B314 that I believe may have been used in the movie. It was a unique aircarft that no lomger exists. How would I find the records? Movie was shot in 1951 released in 1952 by 20th Century.Thank You

Leave a Reply to Robert Mattia Cancel reply

Your email address will not be published.