THE DIVIDE: LAUNCH PITCH

In 2013 The WE Network asked L+C to pitch on the launch of their new scripted drama The Divide. WE describes the show as “an exploration of personal morality and how all people – especially ambitious people – struggle with the shades of gray found in the absence of a simple, ordered moral universe. The show probes how truth coexists in the modern justice system alongside ambition, ethics, politics and race.” The show focused on two main characters who were firmly at odds with each other: an impassioned case worker for a death row inmate, and an ambitious young District Attorney.

I worked with a team of creatives to develop launch campaign headlines and key art imagery for the pitch. This included L+C ECD Daniel Fries, Josh Mintz, Marco Orozco, Mitch Ratchik, William Burkes Spencer, Kristina Mueller, and David Evans. We identified the major themes of the show and wrote lines against them. All except for one, that is, which I borrowed directly from Shakespeare. Always steal from the best, right?

The key art you see here are all rough comps created by designers Carla Dasso and Vincent Diga. This being a pitch, lots of imagery was borrowed from the web for comping purposes only. What we couldn’t find on google, we had illustrated by storyboard artist Gabriel Pages.